Is Stealth Profit Machines, and the wave of similar big launches that have pushed the boundaries of what constitutes ‘legal, decent and honest’ in advertising the beginning of the end of Internet marketing as we know it?
You, like me, may be sick and tired of hearing about Chris Freville’s Stealth Profit Machines by now. I’m getting dozens of cloned emails a day from all the big-time affiliates – multiple copies from many of them.
The result is that Stealth Profit Machines has gone from nowhere to being very close to the the biggest selling product on ClickBank. It may even be at #1 by the time you read this.
Now, I have my differences with Chris about some aspects of the sales letter. I’ve expressed them here in Kickstart, and privately by email to Chris. I don’t approve of the ultra-hype and downright falsehoods that are so commonly used these days. It seems to me that copywriters are taking the easy way out, which is sad.
I’m also uncomfortable with the exit price offers, the endless upsells, downsells and cross sells, and the general feeling that all you want to do is buy a decent product but the owner has set a small dog to biting your ankles.
Tip: Don’t buy ANYTHING connected to Internet marketing without first trying to exit the sales page. More often than not you’ll be offered a cheaper price – sometimes for the same product, sometimes for a lesser offering, and if not, you can always go straight back.
Chris’ launch hasn’t been unusual in any of the marketing tactics it has used. Lot’s of big name affiliates motivated by the desire to out-sell each other, scarcity tactics, outright deceits justified in the name of ‘selling’, lots of controversy, crashed servers – you name it.
But what sets this one apart in one specific way is that behind it all there is a very good product being sold at a very decent price (whether you get the $10 discount or not).
That’s why I’m being a hypocrite and still promoting it. You can read my full review at http://imkickstart.com/course/reviews/stealth-profit-machines-warts-and-all-review/
If you want to create self-populating blogs with an absolute minimum of effort, for an incredibly low price, then SPM is just what you’ve been looking for. But take the sales letter with a big pinch of salt and don’t forget to try to leave before buying.
As to all the upsells, downsells and cross sells, none of them are necessary to make SPM work. They are icing on the cake that you can pick up if you want to.
One thing that has been pointed out to me and which I must pass on is that the content SPM pulls into your blog comes from EzineArticles. According the the very strict wording of their ToS, what SPM does with the articles breaks EA’s rules. I’ll have to leave it to you whether you are comfortable with that or not.
Maybe I’m naive, but I’m sure that a more ethical sales letter and upsell/downsell process would not have damaged its success. In fact, going by the number of people I’ve heard say wouldn’t buy because of the sales letter or the cloned emails, maybe it would have been MORE successful.
I’m sure that Chris and his top affiliates are a lot better off after this week. And good for them. I have no problem with people making money. And I have no problem with the launch marketing process, provided it is ethical.
But I suspect that Internet marketing itself is becoming poorer as a result of people getting tired of the ‘art of persuasion’ being overshadowed by the trend towards ‘market stall tactics’.
At what point did hypnotic marketing become hypenotic? And can we begin to remove the e before the FTC in the US and the ASA in the UK take notice and regulate all of us out of existence?
Not long, I suspect. And when they do, as always happens with government bodies trying to clean things up, they will probably be draconian in their approach and unreasonable in their regulations.
When that happens, a lot of people will be up in arms about the loss of their earning potential, but really, we all will have only ourselves to blame.
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