My Twitter followers have reached 1997 – so close to the magic 2000 that I can smell it! I’m sure that particular barrier will be powered through in the next few hours.

Twittollower is certainly performing brilliantly and my website traffic is feeling the benefit very nicely.

The secret, if there IS such a thing as a secret, to Twitter seems to me to be the same *secret* that confuses people so much about Google. That is to be as informative and natural as you can be.

So many people think that they can get high Google rankings, or responsive follower lists in Twitter, by churning out impersonal, automated, pitch-fest junk. But thankfully, success doesn’t come via that particular route.

You’ll so often hear people bemoaning the fact that their latest strategies don’t work, when those strategies usually entail buying in garbage articles from barely literate ghost writers, throwing up content-less websites, posting unhelpful, automated blog posts and tweeting endless affiliate links.

Those are not strategies that work. Believe me – I’ve tried them all!

What works is to provide real, useful, naturally-written information.

What works is to put the reader first and your profits second.

What works is to use your common sense: would YOU want to read what you have blogged/posted on your website/tweeted? Because if you wouldn’t, what on Earth makes you think anyone else would?

I’d love for you to follow me – http://twitter.com/imkick

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