How much are you worth?

I don’t mean how much are the component parts of you
worth – the water and minerals that make up your body
(a bit less than a dollar for the raw materials, a bit
more if you could sell your working parts).

I mean how much does it say on the invisible price tag
that you have hung around your neck.

$10 an hour? $100? $1000?

You are worth exactly as much as you believe you are
worth.

My friend David is a joiner. He makes stuff out of
wood. Recently he was asked to price up a job that he
really didn’t want. Rather than turn it down, he simply
double his normal rates in the hope that the customer
would be put off.

The next day they were on the phone asking him how soon
he could start.

THAT made David rethink how much he was worth!

Another friend (also called David, coincidentally) is a
central heating installer. He told me that he normally
quoted £800 to fit a new boiler, but recently has been
losing jobs to other companies who charge much more.
When he started asking why he’d lost the job, the
customers told him that they figured the more expensive
companies would do a better job.

Dave immediately added £1000 to his standard price and
has been booked solid with work ever since.

Mike is a management consultant. He recently decided to
increase his hourly rate from £200 to £800. He is still
billing exactly the same number of hours but his income
has quadrupled – and he reports that his clients are
now FAR more likely to do as he recommends.

It happens all around us. People everywhere are
undervaluing their worth because they put their own
value on themselves instead of the value that their
clients and customers would put on them.

Take a look at the value that YOU put on yourself.

Look harder.

Now, whatever that value is, increase it. Live with it.
Let that new value sink in to your subconscious.

Then go out into the world and show them what you’re
worth.

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