Part 18: Getting the maximum value from PLR articles

In the previous installment of this course we looked at why private label material is such a good idea from both a money and time saving viewpoint. Today we’ll take a slightly deeper look at private label articles specifically to see some of the many ways they can be put to profitable use. A good word to use here is ‘repurposed’ – most people use plr articles in just one way, but here you’ll see that there are at least 18 alternatives.

The good thing is that most of these are not mutually exclusive. If you want to squeeze every penny or cent of value from the many private label articles that you will inevitably collect, there is nothing to stop you exploiting each article in a multitude of uses.

The only word of caution is that you should check the terms and conditions of your private label articles supplier – some are more liberal with their terms of use than others.

18 Ways to Profit from Private Label Articles

1. Mini Sites

Each pack of articles (usually between 10 and 40) can form a niche mini site in its own right. A mini site is usually a small website that is focused on selling one affiliate product – or an ebook that you’ve created yourself, perhaps from a private label ebook source.

2. AdSense Sites

Similar to mini sites, except here the primary monetization method is from displaying Google AdSense ads. This is by no means as profitable as it once was, but can still bring you in a good ongoing income if you build a string of such sites. With your content being provided by plr articles there is no real excuse not to!

3. Portal/Content Sites

Content sites are normally much more complex than basic made-for-AdSense sites. A content site will build up over time until it can have scores or hundreds of pages. A recent strategy for such sites, that works well with the search engines is siloing. In a siloed content site, you would place themed private label articles in their own directories and link them together vertically – with the last article in each directory (or silo) linking to the first in the next folder (silo). We will look at such internal linking strategies later in this course.

4. Creating eBooks

If you can collect together a sufficient number of well-written, tightly-themed articles, there is no reason why you should not then use them as the basis for an ebook. Naturally you will want to augment the content by adding information of your own and rewriting the articles to expand on their themes. The overall result will be that you can produce an ebook a lot faster by using the articles as a starting point than you can if you have a blank screen to begin with.

5. Adding to existing eBooks

One of the most important things when creating your own products using private label ebooks as your starting point is to add new sections, improve existing sections and generally make the book ‘your own’. Private label articles can easily form a big part of that added material.

6. Special Reports

If you don’t want to go to the effort of creating a whole ebook, or if you feel your private label articles are not of sufficient depth for an ebook, then why not consider using them to create a series of short special reports. Five or six themed articles can be put together and surrounded by a commentary from you and then sold as special reports in their own right.

7. Autoresponder series

A great way to get subscribers to sign up is to offer them an ongoing series of tips and ideas as a free autoresponder series. Needless to say, many people have a great deal of trouble writing such autoresponder courses, but using well written plr articles can shortcut the process. Many private label articles are of the ‘tips and strategies’ format and so can  be adapted to the autoresponder series format with minimal effort.

8. Ideas bank

I often benefit from plr articles without ever using them! I just read through them looking for ideas and inspirations. You’d be surprised how often I find it too – if only to spark my thinking into a whole new sub niche.

9. Keyword research

One thing is for sure – in order for someone to have commissioned plr articles for you to use, they will have had to have done some good keyword research first. And by looking at the theme of each article in a pack, you can soon get a useful list of profitable keywords to use in other sites and blogs.

10. Adding to web pages

Even if you are adept at creating content on your own, private label articles can be used to add depth and content to your web pages. By adding a  carefully chosen plr article to your page you can increase your wordcount (if your niche needs ‘meatier’ pages) introduce LSI words and ideas and increase your main keyword’s on-page count.
 
11. Sound bites

Not many people do this, but it is very easy to read a private label article into a microphone (using the excellent free sound editing software from www.audacity.com) and then let people listen to the content on your pages.

12. Blog posts

Just as you can use the articles to build web sites, you can also use them to build blogs. And because they are plr articles, you won’t have to show someone else’s resource box at the bottom of each one. You are perfectly at liberty to post them as if you are the author. A blog that is constantly fed new content on a daily basis will very quickly get the attention of the search engines.

13. RSS feeds

RSS (or Really Simple Syndication) is a method by which other people can take your content and put it on their own websites and blogs. By creating an RSS feed for your plr articles, and adding links within them back to your sites, you can get a growing number of backlinks. We will look at RSS feeds later in the course.

14. Forum posts

Be careful here. many forum owners don’t like people to post articles, and those that do expect them to be of a high quality and written by you. Having said that, there are forums that are less picky and may allow you to put up the occasional plr article. The benefit is that you will also usually be allowed to add a ‘signature’ line to your post with a teaser ad to attract people back to your own URL.

15. Your own members

Some private label membership sites make no restrictions on the way you use the articles – including reselling them on to your own customers and or membership site subscribers. This can be a very welcome and useful service to provide your membership, but make sure you check your supplier’s terms and conditions first.

16. Article Directories

In general, article directories don’t like to see private label articles posted. however, if you use the plr article as the basis for creating a new article of your own, then the objections often disappear. The secret is to make sure that you change substantial parts of the original by rewording and rewriting throughout. At first glance this may seem to be a lot of work, but it quickly becomes second-nature and is a lot quicker than writing new articles from scratch.

17. Ezines

Let’s be honest, most ezine publishers run out of things to say every now and again. When those dry patches appear, private label can prove to be a great source of inspiration – or even of pre-written filler articles.

18. Offline Newsletters

There is a huge, and still largely untapped market for real paper and ink newsletters. The number of markets that can support monthly newsletters is vast and the number of people filling the demand is tiny. Private label articles not only help you to find suitable niche markets to consider creating a mailed-out offline newsletter for, but they can also help provide some of the content.

There are lots of other ways that PLR articles are being used every day by canny marketers. Think around the edges and see what you can come up with.

But here is the golden secret – and the dire word of warning.

Private label may be a short cut, but it shouldn’t be seen as the easy way out. You do still have to make sure that everything that goes out in your name is of the best quality that you can make it. Your reputation is your number one resource and it is incredible easy to lose. Whatever you do with private label articles, take a step back and ask yourself how you can improve it, how you can add value, how you can make it visually appealing, and how it can help grow your reputation rather than diminish it.

Keep that in mind and you’ll profit from PLR for a very long time.

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