One thing I love about Internet marketing is that there is always
a buzz. There are always new ideas, novel strategies and
interesting new twists to make you think.

Stuff that works today, might not work tomorrow, but the next day
there will be something even better to test.

At least, it used to be like that.

I don’t know if my finger has slipped off the pulse, or if the
pool of creativity is running dry, but for the last few months I
haven’t really come across anything that I could class as a new
idea.

Every new product launch I’ve seen has been a rehash of existing
ideas, with very little that is new and inspiring inside it.

There have been some well written and nicely thought out
strategies, but hardly any have been based on really new
thinking.

Does this mean that Internet marketing has at last grown up?

In some ways it is a good thing. Information overload has long
been a problem and new stuff hitting the streets every day hasn’t
helped ease the confusion. But if I’m right, it is also a pity.
Creativity is the lifeblood of this business.

Without it, we’ll all stagnate.

Maybe I’m wrong. Maybe you’ll email me to tell me that I’ve
simply failed to notice some startling new ideas. Actually, I
hope you do – in this case, I’d love to be proved wrong!

So what is the next must-do strategy? Where are the next untapped
traffic sources? Who is the next ‘uber-guru’?

Or, heaven forfend, have we got to stop chasing rainbows and
start actually using the stuff we’ve already bought?

Now that would be a novel concept.

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