Online Marketing – an overview
Posted by Martin | Tagged as: Internet marketing, The Basics, The Kickstart Guide to Making Money Online
Part 1: First the myths.
The Internet has changed the world is ways that are too numerous to mention. But there is one specific way that it can change your world out of all recognition.
In pre-Internet days, if you had a spark of entrepreneurship you had to start your own business out there in the real world. It was tough and it was expensive.
Many people made money from direct response and direct mail advertising, but the entry price was high – thousands of dollars to even test a small campaign – and the failure rate was astronomical.
Even today the number of offline startups who survive and thrive past their first year is tiny. Starting a business offline is truly for the rich and the brave.
The Internet, though, has changed all that.
Now it is possible to start a business online – that has a great chance of success – without breaking your bank, and without the risk of losing your shirt.
You can literally start an online business for the price of a domain name – less than $10 per year – and some cheap hosting ($under $5 per month).
In fact, you can even start an online business for free if you use services like Blogger.com to created your first web presence.
So how does a non-Internet-savvy person get started on the road to effortless overnight Internet riches?
Before we go any further, let’s dispel three thoughts you may be harboring:
To start with, forget the overnight part. Even though starting a business online is easy and cheap, it is still a business that needs time to build up. If you need to make money to pay this month’s bills, don’t pin all your hopes on your fledgling online business. A regular income in three to six months is doable, but three weeks is unlikely.
And put that word ‘effortless’ out of your mind. Anything worth having is worth working for, and an online business is certainly worth having. Be prepared to put in the effort and the hours. This is a business we are talking about, not a miracle!
Finally, throw out the ‘Internet riches’ dream. Sure, there are some people who make six and seven figure incomes – and there is no reason why you can’t too – but they almost never do it right from scratch. Success takes time to build up to. You might strike lucky, just as you might win the lottery, but the reality for 99% of people who set out to make a living online is that those who succeed make a living, not a fortune.
The most likely scenario is that you’ll work 12 hours a day building your online business and not see a red cent in return for several months. When income does start to flow your way, it will be small, and you’ll wonder why you are bothering. But one day, in three, six or even twelve months, you’ll look at your income from your online activities and realize that it really can be a living.
You’ll be an Internet marketer.
Still interested? Good. You just might just have what it takes.
This ‘Foolproof, No-Nonsense, Kickstart Guide to Making Money Online’ series of articles will walk you through the process from the very beginning. Every detail will be covered so you won’t be left scratching your head.
By the end, you will have all the knowledge and tools at your fingertips.
And if you use the knowledge and wield the tools, you will be an Internet marketer.
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I have been searching for ways to make money online and since May 2006 and it has taken me that long to realize that
1. It takes re-educating yourself and dispel the many myths brought about by the hype
2. It takes work, lots of work
3. It begins to pay off at some point.
While I have not made a lot of money on the net so far, I can see the possibilities because I am more informed. I look forward to completing this course and tweaking my site more and more.
Keep up the good work.
Finally, another affiliate marketing site that does not use hype!!!
You know the reason that a lot of newbies quitt this business is unreasonable expectations due to the make money overnight hype
I agree with you that affiliate marketing takes work to make a good income but from personal experience I have found that things get easier as you go on.
And the moment you start making a reasonable income is so special, it just spurs you on