Well Intentioned Advice

Part 4: Lies, damned lies and well-intentioned advice.

Here is a quick extra part for you today, I want to end the week with a word of warning for beginners to Internet marketing and a reminder to those who have been at it for a while:

Don’t believe everything that you hear.

Internet marketing should be a relatively easy pursuit, but it is, in reality, made much more complex by the secrecy that surrounds a lot of what goes on.

* People like me are secretive about the websites we have – because we fear that others may copy our ideas.

* A lot of the time people are secretive about their real earnings – either because they aren’t making nearly as much as they like others to think, or because they don’t like to brag.

* Successful people are often secretive about their exact methods – often because they don’t want to jeopardize their forthcoming ebook launch.

* But most of all, the search engines are ultra secretive about everything. They don’t want us to know how they rank sites. They don’t want us to work out what their algorithms are. They are not above issuing false information to muddy the waters.

The search engines know only too well that if they were to be open and transparent, everyone would game the system and then their search results would be useless.

All this has meant that an industry has grown up of people who would offer their opinions as if they were secret nuggets of truth.

The purveyors of half-truths, honest misunderstandings and outright lies do so for a variety of reasons.

* Some want to be admired by others.

* Some are desperate for attention.

* Some are malicious.

* Some believe they are helping others.

* Some want to make money.

All that matters is that as far as much of what you read or hear about Internet marketing and the search engines is concerned, take it with a pinch and a half of salt.

Be very careful whose advice you follow and wherever possible, check things out for yourself.

And remember – if it sounds too easy, it probably is.

So should you listen to me?

In this course I will do my very best to tell you about things that I know are true. If I’m not sure, I’ll say so. And wherever possible I will try to check things out for myself.

But I’m not infallible and I can just as easily pass on a half truth or a misunderstanding as anyone else. I will try to avoid as many of the outright lies as I can though.

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